Projects
Sila Web App – Qatar's Integrated Transport Portal
UI/UX Designer & Graphic Designer (Focusing on Product Design, Interaction Design, and Visual Consistency)
Overview
Sila is the official public transport brand for the State of Qatar, developed in collaboration with the Ministry of Transport. The goal of this project was to extend the service from mobile apps to a comprehensive web application, creating a seamless, world-class digital platform for planning journeys, accessing travel history, and integrating various public transport modes (metro, tram, bus, taxi) into a single, cohesive network.
GRSIA Web Portal – Critical Government Service Design
The General Retirement and Social Insurance Authority (GRSIA) is a vital government entity in Qatar. This project involved designing a robust, official web portal to serve citizens and residents, providing access to essential services, news, studies, reports, and ensuring transparent communication regarding social insurance and retirement decisions.
The Design Challenge
Designing for a critical government institution required a strong focus on trust, compliance, and user accessibility. Key challenges included:
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Information Hierarchy: Structuring a vast amount of legal, financial, and regulatory content (Studies, Reports) into an easily navigable system.
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Visual Authority: Creating a design that is clean, professional, and reflects the authority and gravitas of a national institution, while remaining intuitive.
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Accessibility: Implementing best practices for digital accessibility, including features like text resizing controls (A+ buttons visible in the header) for maximum public reach.
Stratus99 Cloud Technologies – B2B Website Redesign
Stratus99 Cloud Technologies required a robust and authoritative web presence to position itself as a leading expert in IT maintenance, server support, and infrastructure equipment solutions (GSA-certified). The project goal was to redesign the website to build immediate trust with B2B clients, clearly communicate complex services, and drive conversions through contact forms and quick quotes.
The Design Challenge
The core challenge was to design an enterprise-grade website that was both visually dynamic and structurally clear. This involved:
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Trust & Authority: Using visual elements (like the GSA badge) and clear typography to convey reliability and expertise, crucial for selling high-value infrastructure services.
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Clarity of Service: Simplifying the communication of technical offerings (IT maintenance, storage devices) into digestible, user-focused sections ("HOW WE DO IT").
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Actionable Design: Strategically placing calls-to-action (CTAs) to facilitate quick engagement (e.g., "Quick Quote," "Contact Us").
